How Under Armour is tweaking products based on athletes’ feedback
When college football fans tune into the first games of the 2024-2025 season this month, they’ll see a new uniform on the field — one that’s been nearly two years and dozens of focus groups in the...
View ArticleOnline furniture platform Kaiyo says it will ‘wind down’ by the end of the...
On July 24, Julia Sherman first emailed secondhand furniture company Kaiyo regarding a cash out for her latest sales. She is still “awaiting about $800 worth in payments from the sale of furniture from...
View ArticleWhy athletic apparel stores are becoming more immersive
Athletic apparel retailers are revamping store layouts to become more immersive in a continued push to pull in more customers. This week, Foot Locker rolled out its second U.S. store under its new...
View ArticleHow Cole Haan is tweaking its product pipeline to become a more everyday...
At the same time that it’s gearing up for its 100th anniversary in 2028, Cole Haan is adapting its marketing and product playbooks to fit in with today’s more hybrid and more flexible workforce....
View ArticleBubble is teaming up with Juice Press as it enters the lip care category
Gen Z-focused skin care brand Bubble is joining forces with Juice Press as it jumps into the lip care category for the first time. For the last few months, Bubble and Juice Press have collaborated in...
View ArticleHow Sephora is evolving its loyalty program
With 40 million members across the U.S. and Canada, Sephora is continuing to add perks to its Beauty Insider loyalty program. In August, Sephora put on its first-ever Rouge Celebration Event — four...
View ArticleWhat went wrong with Starbucks’s mobile ordering strategy
On Tuesday, Starbucks’s new CEO, Brian Niccol, sent a letter to shareholders describing his 100-day plan. He also acknowledged Starbucks’s shortcomings. “In some places — especially in the U.S. — we...
View ArticleBehind Pattern Brands’ marketplace expansion strategy
Pattern Brands is working to remain true to its direct-to-consumer roots while also expanding to marketplaces like Amazon, Target Plus and Walmart. The home goods roll-up company, which launched in...
View ArticleWhy more brands are folding science-backed studies into their marketing
More beauty, supplements and wellness brands have started conducting studies of their products to earn shoppers’ trust. Now, they’re folding those findings into their marketing to boost consumer...
View ArticleAs demand rises, new resale-adjacent services pop up
More buyers, sellers and brands are embracing secondhand shopping. According to OfferUp, 35% of consumers tried resale for the first time this year, up 8% from a year earlier. Now, services are popping...
View ArticleUniqlo’s sister brand GU turns its attention to the U.S. with a new app,...
Nearly two years after it opened its first U.S. pop-up, Uniqlo’s sister brand GU is making an even bigger commitment to the North American market. On Thursday, the company opened its first permanent...
View ArticleFormer Nike employees are ‘elated’ over new CEO Elliott Hill
On Thursday, former Nike employees rushed to social media and group chats to share their reaction to the news that the sneaker giant’s CEO, John Donahoe, was stepping down in October after a rocky...
View ArticleInside Oreo’s limited-edition product strategy
Oreo is counting on limited-edition cookies like its Coca-Cola flavor to drive new customers to the snack aisle. Oreo sees limited-edition products as a way to expand beyond its usual customer base. In...
View Article‘Nobody is saying it’s easy’: Behind Arc’teryx parent Amer Sports’s...
This week, hundreds of government officials, activists and retail executives are gathering at the United Nations for Climate Week NYC. Among them is Anne Larilahti, vice president of ESG at Amer...
View ArticleWhy Archive is pushing its partner brands to participate in Secondhand September
Archive is hoping to drive secondhand sales via special promotions throughout the month of September. The platform, which powers branded resale for companies including The North Face and New Balance,...
View ArticleExclusive: Béis is launching a resale program
Béis, the luggage brand founded by actress Shay Mitchell, is giving bags an upgrade with its new resale program called Second Béis. The program, which officially launches this week on Béis’s website,...
View ArticleWhy brands are asking shoppers to celebrate their birthdays
Brands and retailers are putting on their party hats and dishing out deals to mark another year around the sun. It’s not shoppers’ birthdays they’re celebrating, however — it’s the brands’. In June,...
View Article‘Buyers are going to leave’: Poshmark sellers are irate about the new fee...
Resale team Jon Anthony and Brad Schwibner, known on social media as “The Posh Kings,” are among power sellers who are outraged at Poshmark’s new fee structure, which the platform introduced in the...
View ArticleSpecialty retailers are rolling out October sales to compete with Amazon
Specialty retailers are dishing out deals on everything from basketballs to bookshelves to compete with Amazon’s Prime Big Deal Days, which kicks off on Tuesday. That same day, electronics retailer...
View ArticleVoluspa is opening a new flagship as it builds out its DTC presence
On Saturday, the luxury candle brand Voluspa opened a new flagship store in Southern California, the latest step in its plan to build out its direct-to-consumer business. The store, located in Newport...
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