How Fashionphile is using data to scale its resale shops
For years, the luxury resale platform Fashionphile has sold bags, jewelry and watches via its website, its showrooms in San Diego and New York City and its shop-in-shops at Neiman Marcus. Now, the...
View ArticleWhy women’s workwear brand Argent is launching a career podcast
Women’s workwear brand Argent has dressed leaders in politics, entertainment and tech for nearly a decade. Now, it’s sharing their thoughts, stories and advice via a new podcast. This week, Argent...
View ArticleSellers are cautiously optimistic about Etsy’s new labeling policy
Etsy sellers voiced mixed feelings about the marketplace’s new policy that clarifies the origin of products listed on the platform. The announcement, delivered to sellers on Tuesday morning, comes as...
View ArticleVera Bradley’s CEO & CMO on revamping the early-aughts brand
For decades, the name Vera Bradley has been associated with brightly-colored, paisley-printed duffel bags — the types teens bring to sleepovers or summer camps. While the brand is continuing that...
View ArticleHow Cover FX’s brand refresh grew sales by 800%
Cover FX says its major brand refresh is driving a major spike in sales. Shortly after being acquired in 2022, Cover FX — a clean beauty brand founded in 1999 — took 18 months off from introducing any...
View ArticleInside fashion retailer Mango’s playbook for U.S. expansion
Spanish fast-fashion retailer Mango is rapidly opening stores across the U.S. in a bid to make the country one of its top three markets. Mango was founded in Barcelona in 1984. It opened its first...
View ArticleMore teen-focused period-care startups are entering wholesale
Major players like Kotex, Always and Tampax have long controlled the feminine-care aisle. Now, more period-care startups are getting wholesale pickup in time for back to school. Pinkie, which caters to...
View ArticleHow Foot Locker is tweaking its marketing & assortment to appeal to more women
Foot Locker is working to put its best foot forward with women. To start, the company is placing more women at the forefront of marketing campaigns and activations, working with rappers like Coi Leray...
View ArticleNostalgic brands like Limited Too are trying to make room for both...
Limited Too is making its comeback as Y2K-era styles swing back around. But some diehard fans say the brand’s revamp could be too limited if it doesn’t offer items for adults. After teasing its...
View Article‘A fun playground for brands’: How brands like Figs & Pampers are getting...
More than 10,000 athletes are set to participate in this year’s Paris Olympics. But they won’t be the only ones competing. Brands, too, are battling for attention in France, and with so many eyes on...
View ArticleWhy Rothy’s is expanding its store fleet
The footwear brand Rothy’s is “stepping on the gas” when it comes to opening more stores, President Dayna Quanbeck told Modern Retail. Rothy’s, which launched online in 2016, opened its first...
View ArticleHostess announces layoffs nearly a year after J. M. Smucker deal
Hostess Brands, the maker of Twinkies and CupCakes, is laying off 79 employees at its Lenexa, Kansas headquarters, according to a WARN notice dated July 29. A spokesperson for Hostess Brands owner J....
View Article‘Scarcity and growth are oppositional’: How streetwear legend Supreme lost...
When the streetwear brand Supreme was sold at a loss earlier last month, analysts weren’t surprised. Its owner, VF Corp, had reported year-over-year revenue drops for the last seven consecutive...
View ArticleResale platforms are seeing more interest in secondhand cycling apparel
Demand for secondhand cycling apparel is picking up speed. Archive, a service that runs resale programs for companies including The North Face, has brought on three cycling partners since late 2022....
View ArticleStuds is taking TikTok-viral foods like the ‘Crookie’ as inspiration for...
Anna Harman, co-founder of the ear piercing studio Studs, was walking near her apartment in New York City in January when she noticed a long line of people waiting outside a store. It was below...
View ArticleWhy tote bags are having a moment
When it comes to the most popular accessory of the summer, the tote has it in the bag. Last month, Lands’ End’s canvas tote became the company’s number one SKU, up from its typical place in the top 15,...
View Article‘One of the first places I go’: Gen Z is finding brands via Pinterest
Some Gen Zers are opening up Pinterest, rather than TikTok, for shopping inspiration. That was according to an on-stage discussion at eTail East among a focus group of Gen Zers known as “The Z Suite,”...
View ArticleHow Zappos is using ‘fun and a little weirdness’ to show people how it fits...
Zappos customers did a double take four months ago when the retailer announced it was selling “footmade” candles that smelled like athletic shoes. “You asked, we delivered!” Zappos wrote on its...
View ArticleHow 3 brands are using TikTok to drive awareness & sales
As TikTok continues to be a major powerhouse in retail, brands are fitting the platform to their own needs. Cakes Body, which sells adhesive-free nipple covers, uses TikTok largely as a sales channel...
View ArticleModern Retail Rundown: July retail sales bounce back, beauty brands bootstrap...
This week’s episode of the Modern Retail Rundown unpacks the latest retail sales in the U.S., which were better than expected. Next, beauty brands are self-funding their businesses and seeking...
View Article