The footwear brand Rothy’s is “stepping on the gas” when it comes to opening more stores, President Dayna Quanbeck told Modern Retail.
Rothy’s, which launched online in 2016, opened its first brick-and-mortar store in 2018 in San Francisco. It now has 23 stores in the U.S., including three in New York City, one in Boston and one in Chicago. Rothy’s will open three more stores by the end of this year, two of which will be in Walnut Creek, California, and Dallas, Texas. The third location is still being finalized. Rothy’s hopes to eventually operate 50 to 75 stores in the U.S. and is considering wholesale partnerships abroad, as well.
Like many other digitally-native brands, Rothy’s is trying to figure out the best balance between retail channels. Today, after eight years in business, most of Rothy’s sales still come from e-commerce. But physical retail is becoming a bigger part of Rothy’s business, especially because so many shoppers like to try on its shoes and accessories in person. In fact, half of the customers that come to Rothy’s stores are new to the brand.
Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.