Foot Locker is working to put its best foot forward with women.
To start, the company is placing more women at the forefront of marketing campaigns and activations, working with rappers like Coi Leray and Flo Milli and WNBA athletes like Aerial Powers and Jewell Loyd. Foot Locker hosted two events at the WNBA All-Star Game this past weekend: a basketball workshop for young women (taught by former WNBA player Linnae Harper) and a press panel about leadership and the evolution of women’s basketball. Foot Locker is also building out its assortment of women’s products and giving more space to the women’s portion of its stores, Chief Customer Officer Kim Waldmann told Modern Retail in an interview.
Waldmann declined to specify what percent of Foot Locker’s business is women’s but said the company’s women’s division has seen “rapid growth over the last several years.”
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