Why more brands are airing streaming TV ads
Brands from beauty to bedding are increasingly dipping their toes into streaming advertising as they compete for consumers’ attention. Cakes Body, a nipple cover brand, is airing its first-ever...
View Article‘Absolutely a focus area for investment’: How Foot Locker is courting...
Foot Locker is hoping to score a win with shoppers by teaming up with one of the biggest teams in the NBA. On Tuesday, the company announced it had formed a multi-year partnership with the Chicago...
View ArticleCollege tours & curated merch: How Rent the Runway is hoping to capture the...
When Rent the Runway launched in 2009, much of its marketing revolved around working millennials. Now, with a new generation gaining spending power, the company is increasingly setting its sights on...
View ArticlePoshmark is ‘actively working on’ a new fee structure after seller outcry
After adjusting its fee structure and prompting an outcry from sellers, Poshmark says it’s revisiting the policy. In the past couple days, some Poshmark users opened the app to find a banner that said,...
View ArticleModern Retail Rundown: Beyond Inc. partners with The Container Store, holiday...
Subscribe: Apple Podcasts • Stitcher • Google Play • Spotify On this week’s Modern Retail Rundown, the staff breaks down Bed Bath & Beyond’s parent company Beyond Inc.’s decision to invest $40...
View ArticlePoshmark reverses new fee structure after seller backlash
This past weekend, executives at the resale platform Poshmark met with a select group of top sellers for an update. Just three weeks before, Poshmark had announced a new structure for its fees that...
View ArticleWhy Michaels is leaning into DIY Halloween costumes
Michaels is boo-sting its Halloween assortment to appeal to those interested in making their own costumes to save money. Compared to last year, the craft retailer brought in 23.5% more Halloween ribbon...
View Article‘An accessory you can’t live without’: Behind Brompton Bicycle’s plan to...
At the same time that it’s gearing up for its 50th anniversary, Brompton Bicycle is looking to cultivate a new generation of riders. The U.K.-based company, which is known for its compact folding...
View Article‘Everything that existed was very transactional’: Why experiential rewards...
In July, Tru Earth, a brand that sells laundry detergent sheets, launched an interactive loyalty program. As part of this, it held a 30-day “Plastic Free July” challenge and asked customers to post a...
View ArticleWith a new store, Swedish sneaker brand Axel Arigato targets U.S. growth
It took 10 years, but Axel Arigato, a Swedish sneaker and streetwear brand, finally has its first store in the United States. Axel Arigato’s new store, located in the New York City neighborhood of...
View ArticleWhy brands like Draper James & Pretty Little Thing are crisscrossing the...
Fashion companies are hitting the road this fall to pitch their products to U.S. college students. Draper James, the lifestyle brand founded by Reese Witherspoon, is wrapping up its first-ever college...
View ArticleHow health brands are updating holiday messaging
The Black Friday advertising blitz has begun, and some personal health and wellness brands are focusing their holiday marketing more on empathy and education. Bird&Be, which sells prenatal vitamins...
View Article‘This is not the Segway of old’: How Segway is rebranding as a robotics...
For many people, the name “Segway” brings to mind an image of a bulky, two-wheeled, self-balancing scooter — the same one featured in the 2009 film “Paul Blart: Mall Cop” and used in sightseeing tours...
View ArticleOnline mattress brands are once again betting on physical retail
After a few years of reset, online mattress players are continuing to bet on physical retail stores. Naturepedic, which opened its first store in 2014, doubled its retail footprint in 2023, opened six...
View ArticleAfter shuttering an earlier version, Nuuly is launching a thrift shop
Nuuly, the clothing rental platform owned by Urban Outfitters, Inc., is offering customers the chance to buy final-sale, as-is styles from brands like Maeve and Pilcro via its new Thrift Shop, Modern...
View Article‘People are looking for alternatives’: How fashion rental platforms are...
‘Tis the season for holiday parties and dinners — and fashion rental platforms are testing out new marketing strategies to win over those looking for something to wear. Nuuly, the subscription rental...
View ArticleWhy luggage brand Calpak is opening its first store
Thirty-five years after its founding in 1989, the luggage brand Calpak is getting its first permanent storefront. Last week, the brand, which conducts business online and through wholesalers like...
View ArticleFrom window displays to private dining, Saks Fifth Avenue is polishing its...
Although Saks Fifth Avenue is scrapping its signature holiday light show this year, the luxury retailer is getting into the season via other marketing channels. To start, Saks Fifth Avenue will still...
View ArticleHow apparel & footwear brands are preparing for possible Trump tariffs on China
Apparel and footwear brands, many of which rely on China for manufacturing, are scrambling to reduce their reliance on Chinese imports in anticipation of higher tariffs under the second Donald Trump...
View ArticleHow kids’ clothing brand Hanna Andersson is upping sales & loyalty with a...
Hanna Andersson, a Swedish children’s apparel brand known for its colorful cotton pajamas, is reaping the rewards of its personal shopping service for busy parents. The brand, which launched in 1983,...
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