The Black Friday advertising blitz has begun, and some personal health and wellness brands are focusing their holiday marketing more on empathy and education.
Bird&Be, which sells prenatal vitamins and at-home fertility tests, is extending its Black Friday sale from a week to a month to remove stress around getting deals. “There’s already pressure to have kids around a timeline,” co-founder Breanna Hughes told Modern Retail. Bird&Be is also introducing online gift certificates that people can give when they’re hoping to show support for others’ fertility journeys.
Meanwhile, L-Nutra Health, a nutrition-tech company, is publishing a pamphlet that goes along with its diabetes remission program on how to support loved ones with the disease. It created the guide for people gifting the product so that “they know how to present this in a way that’s not offensive or burdensome,” Dr. William Hsu, chief medical officer at L-Nutra, told Modern Retail.
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