Foot Locker is hoping to score a win with shoppers by teaming up with one of the biggest teams in the NBA.
On Tuesday, the company announced it had formed a multi-year partnership with the Chicago Bulls. The two will host a pre-game event before the Bulls play the Orlando Magic on Oct. 30 that involves “photo opportunities, skills and drills activities and giveaways,” per a press release. Foot Locker’s president and CEO, Mary Dillon, will present the game ball, and Foot Locker employees will be named as honorary team captains.
Beyond that, Foot Locker will sponsor a three-on-three youth tournament called “Bulls Fest,” host players and influencers at a Bulls-themed experience at its State Street store in Chicago, install Foot Locker signage in the athletes’ tunnel walk at United Center and hold a “Suite Night” at the stadium to celebrate the Jordan 4 RM sneaker. Foot Locker held a youth tournament similar to “Bulls Fest” in September.
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