Michaels is boo-sting its Halloween assortment to appeal to those interested in making their own costumes to save money.
Compared to last year, the craft retailer brought in 23.5% more Halloween ribbon this year, including new spidery lace and bloody ribbon. Michaels also increased its number of fabric dyes and paint pens and upped its selection of foam and fiber for three-dimensional costumes. What’s more, Michaels lowered prices on items like T-shirts and expanded its number of blank hats and patches.
Michaels made these changes to give shoppers on a budget more options for costumes and decorations, Michaels’ svp and general merchandise manager Chuck Smith told Modern Retail. “As we were looking ahead to this season, we saw the economic uncertainty that’s pervasive throughout the country right now,” he said. “We thought to ourselves, ‘Okay, how is the customer going to be leaning into DIY this Halloween and holiday season and how can we help better serve them?'”
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