With 40 million members across the U.S. and Canada, Sephora is continuing to add perks to its Beauty Insider loyalty program.
In August, Sephora put on its first-ever Rouge Celebration Event — four days of in-store and online activations for the retailer’s top spenders. Participants snagged exclusive rewards from brands such as Tatcha and Kerastase, attended brands’ online masterclasses and were the first to shop for new products from companies including Drybar and Givenchy. Sephora held the events in the U.S. and Canada and saw a significant number of Rouge members take part.
“[There] was an increase versus the number of Rouges that had engaged with us this time last year,” Emmy Brown Berlind, Sephora’s svp and general manager of loyalty, told Modern Retail.
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