Gen Z-focused skin care brand Bubble is joining forces with Juice Press as it jumps into the lip care category for the first time.
For the last few months, Bubble and Juice Press have collaborated in the kitchen to develop a secret berry-flavored juice that complements Bubble’s new berry-flavored lip balm. To promote the two products, from Sept. 12 to Oct. 1, the first 50 people who order the drink at 35 select Juice Press locations will receive a free Bubble Tell All Juicy Secret Lip Balm. Juice Press is also debuting Bubble-branded drink sleeves in more than 60 Juice Press stores throughout the U.S.
Bubble’s sales have skyrocketed since the brand debuted in 2020. Its products — which include masks and moisturizers — are available in around 13,000 stores globally, including CVS, Ulta, Boots and Walmart locations. Bubble’s revenue is up 250% year over year, and the brand says it’s behind one in every four moisturizers sold at CVS. Meanwhile, Juice Press, founded in 2010, sells acai bowls, smoothies and juices at some 80 stores in New York and New Jersey, including more than 25 Equinox gyms. Juice Press also ships nationwide via its website.
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