Archive is hoping to drive secondhand sales via special promotions throughout the month of September.
The platform, which powers branded resale for companies including The North Face and New Balance, is working with more than a dozen brands on limited-time deals for Secondhand September, a campaign started by the U.K. charity Oxfam in 2019 to encourage the donation, reuse and recycling of clothes. Archive first participated in Secondhand September last year and has since doubled participation from brands, according to co-founder Ryan Rowe. Archive is offering its deals in the U.K., U.S. and online.
Archive launched in 2021 and offers a few different avenues for resale, including take-back and peer-to-peer programs. The company raised more than $24 million in funding rounds as of 2022, and it brought on 23 of its now 50 resale partners in 2023.
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