Specialty retailers are dishing out deals on everything from basketballs to bookshelves to compete with Amazon’s Prime Big Deal Days, which kicks off on Tuesday.
That same day, electronics retailer Best Buy is launching a 48-hour flash sale featuring “top deals on TVs, gaming devices, laptops, monitors and more.” Meanwhile, sporting goods retailer Dick’s Sporting Goods is throwing a sales event from Oct. 7 to 9 with discounts of “up to 50%.” From Oct. 5 to 7, furniture retailer Wayfair offered free shipping and discounts on more than 1 million items for its Way Day sale. And from Oct. 4 to 5, crafting retailer Joann put fleece and yarn on sale to appeal to those looking to make blankets for the holidays.
Historically, November has been the kickoff of the holiday sales season. However, in recent years, more sales have started to creep up in October as retailers have sought to keep up with Amazon. In 2020, Amazon moved Prime Day (which historically took place in July) to October due to Covid-related supply chain delays. Then, in 2022, Amazon started consistently holding a second Prime Day in October. The event, while still new, is already gaining traction; in 2023, Amazon said sales from the event outpaced the previous year’s.
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