Behind Lilly Pulitzer’s bigger bet on men’s fashion
Lilly Pulitzer is focusing more on men’s as it looks to bring its colorful and vibrant prints to a wider audience. Last month, Lilly Pulitzer launched its first men’s collection in 15 years. Called...
View ArticleEar piercing studio Rowan is on track to hit 100 stores in 2025
Rowan is opening more locations as it looks to fill holes in the piercing market. Rowan, which offers ear piercing services and sells hypoallergenic jewelry, plans to open 30 studios this year. By the...
View ArticleAmerican Eagle’s CMO discusses its marketing playbook ‘amid an uncertain time...
American Eagle Outfitters is “getting out and about” this year as it looks to connect with its core demographic of Gen-Z shoppers in person and on platforms where they spend time, CMO Craig Brommers...
View ArticleInside the race among brands to tariff-proof their supply chain
This story is part of Modern Retail’s week-long “The New Supply Chain” series, made up of daily stories on how retail executives are revamping their supply chains to succeed in 2025. In February, Chip...
View ArticleLululemon is promoting its resale program with pilates classes and partnerships
Lululemon is turning to more community events and influencer partnerships to raise awareness of its branded resale program, Like New. At SXSW earlier this month, Lululemon and its resale partner,...
View Article‘There’s lots of concern’: Why footwear is one of the industries most...
For years, entrepreneur NiK Kacy, who launched their eponymous gender-neutral shoe brand in 2013, has manufactured their footwear in Mexico and worked with third-generation shoemakers. “I have loyalty...
View ArticleBrands Briefing: FP Movement’s growth playbook for 2025
In this week’s edition of the Brands Briefing, we take a look at how two very different brands — Free People and 1-800 Contacts — are approaching building out sub-brands. Plus, why Faherty is launching...
View ArticleRecovery footwear brands are trying to market to the masses
Recovery footwear brands, long popular with athletes like runners and basketball players, are tweaking their messaging to better market to the masses and increase education around their products....
View ArticleModern Retail Rundown: Dollar Tree sells Family Dollar, GameStop bets on...
Subscribe: Apple Podcasts • Spotify On this week’s Modern Retail Rundown, the staff discusses Dollar Tree’s decision to offload its struggling Family Dollar segment for $1 billion. Meanwhile, GameStop...
View ArticleHarry & David is making a return to physical retail after closing nearly all...
Harry & David, the gourmet food company known for Royal Riviera pears and Moose Munch popcorn, is ramping up its physical retail presence five years after the pandemic prompted it to shutter nearly...
View ArticleHow 1950s brand Marimekko is modernizing via a new website and ready-to-wear...
Finnish design house Marimekko is sticking to its core aesthetic — oversized florals, splashy stripes and bold prints — as it approaches its 75th year in business. At the same time, the brand is trying...
View ArticleAliExpress is ramping up its outreach and offerings for US sellers
AliExpress — a global online marketplace under China’s Alibaba Group — is rolling out new programming and tools to woo more U.S. merchants. On April 3, AliExpress will hold an “AI-Powered E-Commerce...
View ArticleHow PetSmart is using AI in its revamped loyalty program
PetSmart says it’s reaping the rewards of its redesigned loyalty program, thanks in part to artificial intelligence. PetSmart, which relaunched its member program, Treat Rewards, one year ago, is using...
View ArticleBrands Briefing: Trump’s new tariffs have every brand scrambling
The day after U.S. President Donald Trump unveiled the terms of his so-called “reciprocal tariffs,” the nation’s biggest footwear trade organization held an emergency meeting. The Footwear Distributors...
View ArticleUniqlo is making IRL services a core part of its marketing playbook as it...
Welcome to Modern Retail’s Marketing Week, coinciding with the Modern Retail Marketing Summit in New Orleans. In daily features, we’ll be breaking down influential brands’ 2025 marketing playbooks....
View ArticleHow TikTok-viral brand Beachwaver is navigating the shifting social commerce...
TikTok’s future in the U.S. is still up in the air, thanks to a postponed federal ban — but one of its earliest brand partners isn’t pessimistic about the path forward. Beauty-tech brand The Beachwaver...
View ArticleFoot traffic to stores is up as shoppers stock up ahead of price increases...
Shoppers are flocking to stores to stock up on everything from sweaters to shelf-stable foods ahead of further price increases from tariffs. Data shared with Modern Retail shows that customers are...
View ArticleAmerican Eagle debuts a new affiliate program as it looks to ‘the next phase’...
In a major step for the denim brand, American Eagle has developed its own affiliate program to boost sales and connect with brand fans. American Eagle recently formed an affiliate community for...
View Article‘Let’s skip the corporate-speak’: How brands are perfecting the art of the...
On April 10, Deborah Baldini, the CEO of San Francisco-based Biordi Art Imports, sat down to send a message to her customers. It was the day after U.S. President Donald Trump had decided to pause his...
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