American Eagle Outfitters is “getting out and about” this year as it looks to connect with its core demographic of Gen-Z shoppers in person and on platforms where they spend time, CMO Craig Brommers told Modern Retail.
Pop-ups, for instance, will be a key component of the brand’s marketing mix in 2025, Brommers revealed. On March 21 and 22, American Eagle is hosting a Denim Deli in Nashville, Tennessee, complete with free sandwiches, customizable denim totes, an appearance from “Outer Banks” actor Chase Stokes and musical performances. American Eagle is also stepping up its presence and ad spending on apps popular with young people, such as TikTok, Snapchat, Bluesky and Pinterest.
“Gen Z moves with speed, and we’ve tried to be in front of our competitors in testing and trying new places [to connect with them],” Brommers said.
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