In a major step for the denim brand, American Eagle has developed its own affiliate program to boost sales and connect with brand fans.
American Eagle recently formed an affiliate community for everyone from seasoned influencers to new creators. The brand soft-launched the program in March and will be marketing it more aggressively heading into the summer and the eventual back-to-school season, American Eagle CMO Craig Brommers told Modern Retail.
In exchange for plugging the brand on social media, members can receive a suite of perks, including early access to new American Eagle collections, exclusive discounts and commissions on merchandise sales. Creators can also build dedicated digital storefronts of their favorite American Eagle items, which shoppers can then browse and buy. The program is being branded as the “Live Your Life” affiliate community, a tie-in to American Eagle’s most recent marketing campaign.
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