In this week’s edition of the Brands Briefing, we take a look at how two very different brands — Free People and 1-800 Contacts — are approaching building out sub-brands. Plus, why Faherty is launching a print catalog.
FP Movement, the activewear line under Free People, is planning more store openings and events to stand out in an already-crowded category this year, the brand exclusively told Modern Retail.
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