AliExpress — a global online marketplace under China’s Alibaba Group — is rolling out new programming and tools to woo more U.S. merchants.
On April 3, AliExpress will hold an “AI-Powered E-Commerce Seller Summit” in Los Angeles. The one-day event, which so far has some 300 RSVPs, includes executive keynote sessions and panel discussions about using artificial intelligence and processing global payments. Meanwhile, in March, AliExpress introduced a second tier to AliExpressLocal, its program for U.S. sellers. That program, as a whole, launched in October 2024 and has “thousands of local sellers,” the company told Modern Retail. (It declined to provide an exact number of U.S. merchants.)
AliExpress launched in 2010 as a way for small businesses, predominantly in China, to sell goods to international consumers. (It does not sell to addresses in China.) The marketplace offers everything from clothing to homewares to electronics, and it operates in some 200 countries, including France, the U.S., Spain and Brazil. AliExpress is part of Alibaba’s international commerce retail division, which reported some 49 billion yuan ($6.75 billion) in revenue for the six months ending Sept. 30, 2024. That reflected growth of 37% year over year.
Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.