Brands Briefing: FP Movement’s growth playbook for 2025
In this week’s edition of the Brands Briefing, we take a look at how two very different brands — Free People and 1-800 Contacts — are approaching building out sub-brands. Plus, why Faherty is launching...
View ArticleRecovery footwear brands are trying to market to the masses
Recovery footwear brands, long popular with athletes like runners and basketball players, are tweaking their messaging to better market to the masses and increase education around their products....
View ArticleModern Retail Rundown: Dollar Tree sells Family Dollar, GameStop bets on...
Subscribe: Apple Podcasts • Spotify On this week’s Modern Retail Rundown, the staff discusses Dollar Tree’s decision to offload its struggling Family Dollar segment for $1 billion. Meanwhile, GameStop...
View ArticleHarry & David is making a return to physical retail after closing nearly all...
Harry & David, the gourmet food company known for Royal Riviera pears and Moose Munch popcorn, is ramping up its physical retail presence five years after the pandemic prompted it to shutter nearly...
View ArticleHow 1950s brand Marimekko is modernizing via a new website and ready-to-wear...
Finnish design house Marimekko is sticking to its core aesthetic — oversized florals, splashy stripes and bold prints — as it approaches its 75th year in business. At the same time, the brand is trying...
View ArticleAliExpress is ramping up its outreach and offerings for US sellers
AliExpress — a global online marketplace under China’s Alibaba Group — is rolling out new programming and tools to woo more U.S. merchants. On April 3, AliExpress will hold an “AI-Powered E-Commerce...
View ArticleHow PetSmart is using AI in its revamped loyalty program
PetSmart says it’s reaping the rewards of its redesigned loyalty program, thanks in part to artificial intelligence. PetSmart, which relaunched its member program, Treat Rewards, one year ago, is using...
View ArticleBrands Briefing: Trump’s new tariffs have every brand scrambling
The day after U.S. President Donald Trump unveiled the terms of his so-called “reciprocal tariffs,” the nation’s biggest footwear trade organization held an emergency meeting. The Footwear Distributors...
View ArticleUniqlo is making IRL services a core part of its marketing playbook as it...
Welcome to Modern Retail’s Marketing Week, coinciding with the Modern Retail Marketing Summit in New Orleans. In daily features, we’ll be breaking down influential brands’ 2025 marketing playbooks....
View ArticleHow TikTok-viral brand Beachwaver is navigating the shifting social commerce...
TikTok’s future in the U.S. is still up in the air, thanks to a postponed federal ban — but one of its earliest brand partners isn’t pessimistic about the path forward. Beauty-tech brand The Beachwaver...
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