‘We’re looking to grow our platform’: Why developers are opening more outlet...
Mall developers are breaking ground on more outlet centers as demand for deals goes up. Last month, Tanger Outlets opened a center in Nashville, Tennessee, its first such project to debut since the...
View Article‘A category our consumers are asking for’: Why more brands are getting into...
More brands and celebrities are catching a whiff of the fragrance space. Last week, jewelry and accessories brand Kendra Scott launched its first-ever fragrance collection. Meanwhile, Harry Styles’...
View Article‘A growth space’: Cannabis accessories are becoming mainstream
When Lana Van Brunt and Hayley Dineen launched their cannabis accessories brand Sackville & Co in early 2018, they were “really early” to the market, Van Brunt told Modern Retail. At the time, only...
View ArticleWhy Gen Z skincare brand Bubble launched its first eye cream
Bubble, a Gen Z-focused skincare brand, is launching a new eye cream. It was something that was “not on the road map” when Bubble launched, the company’s CEO Shai Eisenman told Modern Retail. “We...
View ArticleWhy Uggs are taking over the shoe world
Customers are far from giving Ugg the boot. According to parent company Deckers’ latest earnings, Ugg sales for the second quarter totaled $610.5 million, a 28.1% jump year-over-year and nearly 56% of...
View ArticleAthleta’s revamped 2024 strategy includes fitness classes & product drops
Gap-owned brand Athleta is heading into the new year with a more refined product and event strategy. Last week, the brand kicked off the first stage of its new experiential fitness series “Move with...
View ArticleOh, baby: More brands are launching expensive fragrances for infants & kids
Bottle, check. Diaper bag, check. Baby perfume, check? Brands, especially luxury ones, are putting a spin on the so-called “new baby smell” with fragrances geared towards infants and children. This...
View ArticleHow Amazon-backed Superplastic is trying to transform its toys into...
Two new executives are taking the reins at the Amazon-backed collectibles company Superplastic — and they want to bring the brand and its “synthetic celebrities” to more platforms and audiences....
View ArticleLulu’s Fashion Lounge is opening its first permanent store
Lulu’s Fashion Lounge Holdings is stepping up its brick-and-mortar presence with its first permanent retail store in 15 years. On Friday, Lulu’s Fashion Lounge will open a new 6,000-square-foot...
View ArticleClass A malls continue to be in high demand
Even as consumer spending cools down across the U.S., retailers continue to target upscale malls for expansion. In the past month alone, Toys ‘R’ Us and Wilson Sporting Goods opened sprawling stores at...
View ArticleThe new scapegoats: Brands are blaming Temu & Shein for poor business...
Several fashion retailers and e-commerce platforms are playing the blame game when it comes to Temu and Shein. Last month, the CEO of Jane.com announced the marketplace would be shutting down, stating...
View ArticleHow Ole is trying to crack the code to ultra-fast delivery in luxury fashion
Food, drinks, beauty products: Tens of thousands of workers in today’s gig economy shuttle these goods from stores to doorsteps in the United States. Now, one startup is trying to do the same with...
View ArticleGift guides & livestreaming: How resale platforms are wooing shoppers this...
Resale platforms are ramping up their holiday marketing to try and earn a place on shoppers’ wish lists. This year, Poshmark held its first holiday-themed Posh Show, a live-shopping series it started...
View ArticleShoe brand Vivaia is testing out pop-ups as it considers permanent U.S....
After several years of rapid growth, U.K.-based online shoe brand Vivaia is turning to pop-ups to help grow its footprint. Over the past year, Vivaia has tested out physical retail in three countries....
View ArticleFashion rental services are recalibrating their approaches in 2024
Fashion rental services are heading into 2024 with the goal of bringing more budget-cautious customers into the fold. For players in the space, performance is mixed. Earlier this month, Rent the Runway...
View ArticleWhy Simply Gum is focusing on online sales
Simply, a better-for-you gum brand, is turning to e-commerce to help sales stick. While Simply is now sold in some 14,000 retail locations (including Whole Foods, Target, CVS and Erewhon), digital...
View ArticleHow brands are courting last-minute shoppers in the final days before Christmas
From giveaways to gift cards, brands are finding new ways to spruce up holiday sales as the clock to Christmas ticks down. The final days before Christmas are a mad dash for retailers, delivery...
View ArticleThe rise of Q5: The latest buzzword brands are using to eke out last-minute...
It’s not time to “wrap up” just yet. Some brands are looking to wring out as many sales as possible with last-minute promotions in the week between Christmas and New Year’s — and they’ve given this...
View ArticleWhy Nike’s DTC pivot didn’t pan out
Nike is making big changes a few years after it announced it would bet big on direct-to-consumer sales. On Thursday, Nike announced it would cut up to $2 billion in costs over the next three years to...
View ArticleWhy fashion brands are chasing the pet market
From H&M to Hermès, fashion brands are pouncing on the chance to launch pet lines. Today, pet parents can buy everything from bow ties to designer dog carriers from major luxury houses including...
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