Bubble, a Gen Z-focused skincare brand, is launching a new eye cream. It was something that was “not on the road map” when Bubble launched, the company’s CEO Shai Eisenman told Modern Retail.
“We thought, ‘very young people don’t need eye cream,'” she said. “It’s not a mandatory step in your skincare routine.” However, after fans of the brand asked Bubble “again and again and again” for an eye cream, Bubble set out to develop one. It took about 20 months to make the product, which debuted last week for $16 on Bubble’s website.
The cream, called Morning Rays, is the eighteenth product that Bubble has rolled out since launching at the end of 2020. In that time, the brand — which also sells moisturizers, masks and sunscreen — has gone into more than 12,000 stores across North America, including Ulta Beauty, CVS and Walmart. As of this summer, Bubble’s online sales were up 1,000% year-over-year. Bubble’s rollout of its eye cream is indicative of how it approaches product development: sourcing community members for feedback, and rolling out products in turn that are very specific about what skin conditions they purport to address.
Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.