After rejecting buyout offer, Macy’s is rolling out more private brands to...
Nearly three weeks after rejecting a $5.8 billion buyout offer, Macy’s is putting faith in its private brands to boost its bottom line. On Thursday, the department store rolled out State of Day, its...
View ArticleLuxury brands are starting to stage a comeback
While luxury’s biggest players started to feel a pinch last year, they are now starting to stage a comeback. Over the past few weeks, luxury companies have largely reported successful financial...
View ArticleBrunt enters wholesale through 23 retail partners
Workwear brand Brunt is breaking new ground with its first wholesale accounts. Starting Thursday, Brunt’s footwear and apparel will be available in 23 retail partners, for a total of 110 stores across...
View ArticleAmazon Briefing: Why Amazon is turning to resale to build its luxury business
Amazon is increasingly adding luxury resale to its cart. Earlier this month, Amazon partnered with the platform Hardly Ever Worn It, or HEWI, to sell pre-owned designer shoes, accessories, clothing and...
View ArticleHow Zappos is reworking its influencer program to be more inclusive
Zappos is switching up its marketing strategy this year by tapping everyday people in lieu of top-tier talent for campaigns and influencer-led projects. As part of this effort, Zappos chose to...
View ArticleBrands like Athleta are betting on product swaps as a customer acquisition tool
On a crisp winter day earlier this month, several thousand people bundled up and waited in lines across five U.S. cities to snag a free pair of Athleta’s Salutation Stash Tights. The only requirement?...
View ArticleAfter years of wooing Gen Z, brands are tapping Gen Alpha as ambassadors &...
Move over, Gen Z. Brands are already working to tap Gen Alpha as influencers. Earlier this month, Claire’s introduced The Collab, a year-long marketing campaign featuring five Gen Zers and two Gen...
View ArticleVuori’s 2024 playbook includes expansion in Asia & more new products than...
Like its namesake that means “mountain” in Finnish, Vuori is reaching peak after peak. Now in its tenth year, the California athleisure brand is opening 20 new stores in 2024, expanding its presence in...
View ArticleInside We Are Legends, Puma’s employee-led design collective for Black creatives
A group of Puma employees are behind its latest product release tied to Black History Month. Puma’s new collection of apparel and sneakers, called “Deeply Rooted,” stems from its multi-year partnership...
View ArticleEtsy is cracking down on coupon misuse
Etsy sellers have long complained about shoppers abusing coupon codes. Now, Etsy is making a change that aims to crack down on the problem. Etsy plans to add expiration dates to “thank you” and...
View ArticleFashion retailers are gearing up for prom with bigger selections & more events
Most high schools’ proms are still weeks away, but fashion retailers are already getting ready for the big day. On February 29, JCPenney rolled out a new prom collection with celebrity costume designer...
View ArticleHow Gummy Clusters became Nerds’ hero product
The world was still in the throes of Covid when Nerds Gummy Clusters bounced onto the scene in 2020. The bite-sized candy — a smattering of tangy, crunchy Nerds around a fruity, gummy center — was...
View ArticleAfter four years, Vivaia is rolling out its first brand campaign
Vivaia, a sustainable shoe brand that makes products out of recycled bottles, is launching its first brand campaign since its inception in 2020. Vivaia’s campaign, called “In Her Shoes,” debuts...
View Article‘Foot traffic is incredible’: Midtown Manhattan is once again a retail hot spot
After a period of rapid expansion, ear piercing studio Studs was searching for a new location to kick off 2024. In New York City, it already had stores in Williamsburg, Hudson Yards, Flatiron, the...
View ArticleWhy retailers like Target are rolling out more value-based lines
Retailers are racing to one-up their competition by lowering the prices of their private-label products. Last month, Target launched a new private label called Dealworthy that includes 400 products...
View ArticleHow brands are measuring Super Bowl ad success
An estimated 123.7 million people tuned in to watch the Super Bowl on February 11, making the event the most-watched single-network telecast of all time, per Nielsen. That’s good news for CBS and the...
View Article‘It feels like an absolute mistake’: Brands and agencies are already...
Agencies and brands are already bracing for a TikTok-less future amid a possible U.S. ban. Acorn Influence, a digital marketing agency that connects brands with 25,000 creators, is advising influencers...
View Article‘It’s very difficult to play catch-up’: Why many middle-tier retailers are...
On Monday, the arts and crafts retailer Joann filed for bankruptcy after quarter upon quarter of financial trouble. It’s the latest middle-tier retailer — or, those that offer a wide range of products...
View ArticleWhy retailers like Target and Dollar General are limiting self-checkout
The self-checkout bubble is starting to pop. This month, Target announced it was limiting self-checkout to 10 items or fewer at most of its 2,000 stores across the U.S. Meanwhile, Walmart is reducing...
View ArticleNike posts its first digital decline in 9 years
Nike posted its first decline in its Nike brand digital sales since 2015 — when it first began breaking out growth specific to that channel or Nike.com in either earnings releases or earnings calls —...
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