Etsy sellers have long complained about shoppers abusing coupon codes. Now, Etsy is making a change that aims to crack down on the problem.
Etsy plans to add expiration dates to “thank you” and “abandoned cart” coupons sometime in March, a spokesperson confirmed to Modern Retail. The marketplace is making the change to help its 7 million active sellers cut down on instances in which their coupon codes are reused or used by people who do not meet the coupons’ requirements. The move “will also help Etsy sellers have a clearer view on the usage and impact of their coupons so that they can make the most of their offers,” the spokesperson said via email. Etsy will reveal more information about the terms of the coupons in the coming weeks.
Etsy, which was founded in 2005, reached an “all-time high” of 92 million active buyers in 2023, according to its fourth-quarter earnings.
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