Fresh off a record-breaking holiday season, Shopify is entering 2025 with a bigger focus on building its enterprise client base while keeping up with new ways that people are shopping.
While Shopify has long been a hub for beauty and fashion, the company is seeing more people buy items in “not your traditional Shopify categories,” including manufacturing and alcohol, Bobby Morrison, Shopify’s chief revenue officer, told Modern Retail in an interview. As such, Shopify is changing the way that it categorizes and recruits large-scale partners in those verticals. What’s more, on January 10, Shopify launched the Partner Solutions Center, a collection of accelerators and apps designed to “address the complex commerce needs of enterprises,” according to the company.
As Shopify focuses on bigger businesses — something it has been doing since early 2023 — the company is readying other changes for 2025. Its partnership with Roblox, which it announced last year, will go into full effect this year after being in pilot mode. The partnership allows developers, creators and brands on Shopify to sell physical items directly within the gaming platform. The company is also getting ready to release at least 100 new features in June based on customer feedback. Shopify released its last set of updates in December.
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