As a nonprofit in resale, Goodwill knows it’s competing with for-profit entities like marketplaces and branded resale programs for customers, sales and inventory.
Staying ahead is “something we focus on all the time,” Steve Preston, the CEO of Goodwill Industries International Inc., told Modern Retail in an interview. “We have to be as competitive or more competitive than people who are getting a significant amount of capital from the marketplace.”
However, Preston said that having others bring attention to resale has also made the space “richer and better.” This has helped all players, including Goodwill.
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