Elvie, a British femtech brand known for its wearable breast pumps, is getting into the sleep category.
The company is launching a new product called Elvie Rise, a two-in-one baby bouncer that transforms into a bassinet. It will premiere this week at the Consumer Electronics Show in Las Vegas.
Elvie, which also makes pelvic floor trainers, launched in 2013 in the U.K. Its wearable breast pumps — of which it has sold 1 million to date — are best-sellers; in 2021, Elvie began offering its first breast pump covered by insurance. While it began as a direct-to-consumer online startup, Elvie also sells through channels including Target and Walmart. In 2024, Elvie acquired 35,000 new customers, said Fiona Dunleavy, Elvie’s global brand director. The company raised $80 million in funding in 2021.
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