Apparel brands that were popular two decades ago are readying for a comeback in 2025.
Already, Abercrombie & Fitch — once known as a preppy mall brand — is reaping the rewards of changes it’s made over the past few years, including releasing modern styles, adding inclusive sizing and working with more influencers. In November 2024, the company reported record third-quarter net sales of $1.2 billion, up 14% from a year before. Now, more brands are joining its ranks in terms of performance.
Gap Inc. — once synonymous with hoodie sweatshirts and khakis — raised its full-year outlook for its fiscal 2024 year, while Anthropologie — a hub for all things “boho chic” — is seeing visits to its stores soar over pre-pandemic levels, according to data from Placer.ai. Meanwhile, jeans giant Levi Strauss & Co. said its third-quarter net income was $21 million, a 110% increase from a year prior.
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