Ten years in, Reese Witherspoon’s lifestyle company Draper James is looking to be more than a Southern-inspired apparel brand.
The company, which celebrates a decade in business in 2025, is boosting its reach in categories like pet, decor and home via partnerships with Petco, Joann and Polywood. It also has a new licensing deal with apparel manufacturer and sourcer PDS Limited to bring its products to the United Kingdom and the European Union. What’s more, Draper James is planning a new retail store, its third, in Charleston, South Carolina, for summer 2025.
The company, named for Witherspoon’s grandparents, launched in Nashville, Tennessee. Draper James mostly sells ready-to-wear clothing and accessories, but it also offers glassware, picture frames and bedding. Most of its customers live in the South and the Midwest, but heading into its next decade of business, the brand wants to have more of a global presence. It hopes that its expansion plans — overseen by its new CEO Jeannie Yoo, who joined in October — will help with this.
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