Despite the holiday hype, consumer spending on Christmas trees isn’t soaring to new heights.
The National Tree Company, which sells artificial Christmas trees via its website and through stores like Macy’s and Walmart, is finding that sales are flat year over year, CEO Chris Butler told Modern Retail. Meanwhile, extreme weather and a smaller supply of real trees have pushed up prices, deterring some families from going to Christmas tree farms.
Sales of Christmas trees — both real and artificial — took off early in the pandemic as people redirected costs they’d normally spend on trips and dining to home furnishings and decorations. In fact, Christmas tree sales were up 29% in 2020, according to a survey of retailers conducted by Evercore ISI. In 2021, the American Christmas Tree Association estimated that the market for artificial trees in the U.S. stood between $1 billion and $2 billion.
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