Gone are the days of “millennial monochrome” and muted color palettes.
From M.M. La Fleur’s bright yellow walls to Petco’s fake leafy-green trees, store designs are becoming more colorful, funkier and fun.
A decade ago, minimalist designs reigned supreme in retail stores, especially those of direct-to-consumer brands. White walls, uncluttered layouts and soft lighting gave stores a sleek, elegant vibe. Now, as competition for customers’ dollars gets tighter, stores are turning to splashy paint colors, bold art and comforting tapestries and curtains to invite shoppers, many of them younger ones, across the threshold to browse and hopefully buy.
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