Quince’s Antonieta Moreland has a unique challenge in retail: building a brand around selling seemingly unbranded products.
Quince, which was founded in 2018, is a direct-to-consumer apparel and home brand that offers luxury goods at lower prices than many competitors because it works directly with factories, often the same ones that other high-end brands use. Cutting out the middleman drives down costs significantly; for instance, Quince sells cashmere sweaters for $50, whereas others sell ones for $200 or $300.
Moreland, Quince’s head of brand, previously worked for Spotify, Harry’s, Yum! Brands and Procter & Gamble – all companies that put a lot of stock in their names and logos. But she’s been able to make Quince’s un-logoed products a social media must-have.
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