More Australian fashion brands are putting down roots in the U.S.
Bared Footwear, a Melbourne-based shoe brand, opened its first store outside Australia in New York in May. Princess Polly, an online fashion boutique popular with Gen Z, is set to celebrate one year of its California store and has three other U.S. locations in the works. And Camilla, a luxury brand from Bondi Beach, opened a boutique in New Jersey in February and plans to have an additional 12 to 15 U.S. stores over the next three years.
Australian fashion brands told Modern Retail they see immense opportunity in the U.S., which is larger than Australia and is ranked first in global GDP, while Australia is thirteenth, per the World Bank. Australian brands have long had an e-commerce presence in the U.S. — Camilla, for example, has had a U.S. website for nearly a decade — but now, more are looking to physical retail to boost their omnichannel business and connect with fans abroad. Some brands, like Princess Polly and the women’s fashion brand Outcast Clothing, are further investing in the U.S. market by setting up distribution centers in North America to serve their customers.
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