Spot & Tango is making a $3.5M bet on brand marketing after years of spending $0
New Yorkers are well-acquainted with hot dogs. But this month, they’ll see some cartoonishly long dogs, too, thanks to marketing materials from Spot & Tango. The digitally native pet food brand,...
View ArticleBrands Briefing: Are hotels the new brand showrooms?
Checking into a hotel? You could receive a room key, a WiFi code and some branded gear. Brands are using resorts and hotels as showrooms, betting on picturesque locales and luxurious getaways to...
View ArticlePinterest unveils new suite of ad tools, including Visual Search Ads, in its...
Pinterest is introducing a range of ad tools and experiences as it looks to get ahead in the AI age. The features, revealed at “Pinterest Presents” on Tuesday, will roll out in the coming weeks. One...
View ArticleBeyond Yoga stresses performance offerings in new NYC pop-up
Beyond Yoga is playing up its role in performance as it broadens its presence on the East Coast. The Levi Strauss & Co.-owned brand is setting up shop in New York City’s Flatiron neighborhood with...
View ArticleNearly all luxury resale transactions on TikTok Shop US now come from...
Livestreaming is proving to be big business for TikTok Shop’s burgeoning resale economy. Year-to-date, 94% of revenue on TikTok Shop from luxury resale in the U.S. is coming from lives, the platform...
View ArticleBrands Briefing: Customer-service phone lines are getting a second look...
Sproos, a DTC showerhead brand that caters to renters, has answered customer-service questions through email and a chat function for years. But this summer, the company tried something new: It set up...
View ArticleMeta Lab, known for AI glasses, is nearly doubling its retail store footprint
It’s shortly after opening time at Meta Lab on Fifth Avenue, and already, visitors are streaming in. Some are browsing the racks of AI smart glasses, comparing transition lenses and clear lenses,...
View ArticleAerie soars in back-to-school sales, while American Eagle works to ‘balance’...
As the back-to-school season dies down, Aerie is continuing its hot streak. Meanwhile, American Eagle is still dealing with sales slumps as it works to reposition its denim business. On Wednesday, AEO...
View ArticleBrands Briefing: Instagram DMs are proving to be a gold mine for product...
Before grabbing her morning coffee, Lindsay Jackson, the chief marketing officer at Made In cookware, opens up Instagram. She goes straight to the brand’s DMs, where, typically, 20-30 customers have...
View ArticleQuince’s first-ever sample sale sold out 6 hours early
A four-block line. A two-and-a-half hour wait time. And hundreds of towels, candles and cashmere sweaters. These were the key elements of Quince’s first-ever sample sale, held Aug. 14-15 in its...
View ArticleBrands Briefing: Fjällräven is going beyond Kånken backpacks as it builds...
Fjällräven is bringing its curled-up fox logo to more stores across North America. The Swedish brand is opening two new locations in Boston in September, two blocks apart. One will be a Fjällräven...
View ArticleMiffy madness: A 70-year-old bunny is the ‘it’ character for brands
Move over, Hello Kitty and Labubu. Retail’s latest “it” girl is a 70-year-old cartoon bunny from the Netherlands. Her name is Miffy, and she has white ears, colorful outfits and an “X” for a mouth....
View ArticleDick’s Sporting Goods says it’s ‘still early in the Foot Locker turnaround’...
Dick’s Sporting Goods says it remains bullish on its Foot Locker business, even as it lowered its yearly guidance for the segment, citing “challenging conditions” in the athletic footwear market. On...
View ArticleBrands Briefing: To grow sales on Amazon, brands are turning to TikTok Shop
Dave Dama, the co-founder and CEO of electric toothbrush brand AquaSonic, woke up one day in February to a surprise. The company’s Electric Pink Vibe Series had sold thousands of units on Amazon,...
View ArticleExclusive: Beauty service Ipsy is becoming a marketing solutions company, too
Ipsy is now offering marketing services as it looks to onboard new brands and court more customers. The beauty subscription company is debuting Ipsy Marketing Solutions, an offering it says can help...
View ArticleWith a record $2.7B in sales, U.S. Polo Assn. is scoring points with younger...
U.S. Polo Assn. is celebrating a record year, thanks to its larger store footprint and growing fanbase of teens and twenty-somethings. U.S. Polo Assn., which dates back to 1890, reported $2.7 billion...
View ArticleTJX to accelerate store openings as off-price continues its hot streak
The parent company of TJ Maxx, Marshalls and HomeGoods is ramping up its store count as it sees gains in the off-price channel. TJX Companies plans to increase its store growth from 3% to 4%, starting...
View ArticleBrands Briefing: Ugg’s latest creators aren’t conventional fashion...
Class is in session at Ugg. The brand is creating a new college ambassador program as it works to establish itself as a go-to style destination. For its latest back-to-school campaign, Ugg tapped nine...
View ArticleExclusive: Fabletics doubles its college merchandise through College Shop...
Fabletics is expanding its college apparel offerings as it continues its quest to become a $2 billion company. Just in time for back-to-school, the activewear brand is cranking out licensed...
View ArticleBaggallini turns to new collections and its first pop-up to acquire Gen Z...
Women’s bag brand Baggallini is branching out this year to win over new customers in two crucial cohorts: millennials and Gen Z. The company, which is best known for its interlocking anti-theft bags,...
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