Why Bogg is moving away from its signature EVA beach bag
Bogg is diversifying beyond the beach as it works to win over commuters, athletes and travelers. The brand, known for its colorful and washable totes, is debuting a new bag this month called the Go...
View ArticleWhy Crocs, Vera Bradley and other brands are diving into their archives for...
For some fashion brands, what’s old is literally new again. With cultural nostalgia in full force, more brands are digging through their archives to relaunch or revisit old collections. In 2025, Chloé...
View ArticleBrands Briefing: As AI reshapes retail, brands are investing even more in stores
For all the hype around digital and AI shopping, the brick-and-mortar business is still standing strong heading into 2027. Today, Americans spend 81% of their retail dollars in physical stores, per...
View Article‘ACOTAR’ is the latest franchise that brands are clamoring to collaborate with
First, it was “Barbie.” Then, it was “Wicked.” Now, brands are jumping on the IP opportunity around “A Court of Thorns and Roses.” The book series, authored by Sarah J. Maas, is debuting its sixth...
View ArticleShoe tattoos and ballet ribbons: Why Crocs is embracing more ‘elevated’...
If you’re a Crocs lover, you’re likely familiar with Jibbitz, the colorful 3D charms that pop into the shoes’ perforated holes. But what about temporary shoe tattoos, attachable ballet ribbons or...
View ArticleBrands Briefing: Why Crocs, David’s Bridal and StockX are embracing episodic...
More brands are pouring marketing dollars into bite-sized episodic content and blurring the line between retail and entertainment. In the last couple years, major consumer companies have become...
View ArticleFrom influencers to AI, here’s what Gen Alpha thinks about your brand
Marketing school was in session at Shoptalk Fall in Nashville, but this time, the students were the teachers. Last week, a panel of five Gen Alpha shoppers, ranging from middle schoolers to high...
View Article‘It scared the hell out of me to hand over the keys’: What brands have...
Brands and retailers say they’re seeing strong returns from creator content, whether that’s from mini-series or unboxing videos. While creator programs aren’t new, more retail players are jumping into...
View ArticleBrands Briefing: Hanna Andersson is joining Amazon, with a 90% unique assortment
Children’s clothing company Hanna Andersson is making its official debut on Amazon. The Oregon-based brand will launch an Amazon storefront on Oct. 1. Notably, 90% of the brand’s inventory on Amazon...
View ArticleCanadian apparel brand Duer launches a print magazine as analog comes back in...
Duer, a performance jeans brand based in Canada, is leaning into print amid an analog resurgence. The company is publishing a quarterly magazine called Interval that will tell its brand story through...
View ArticleSpot & Tango is making a $3.5M bet on brand marketing after years of spending $0
New Yorkers are well-acquainted with hot dogs. But this month, they’ll see some cartoonishly long dogs, too, thanks to marketing materials from Spot & Tango. The digitally native pet food brand,...
View ArticleBrands Briefing: Are hotels the new brand showrooms?
Checking into a hotel? You could receive a room key, a WiFi code and some branded gear. Brands are using resorts and hotels as showrooms, betting on picturesque locales and luxurious getaways to...
View ArticlePinterest unveils new suite of ad tools, including Visual Search Ads, in its...
Pinterest is introducing a range of ad tools and experiences as it looks to get ahead in the AI age. The features, revealed at “Pinterest Presents” on Tuesday, will roll out in the coming weeks. One...
View ArticleBeyond Yoga stresses performance offerings in new NYC pop-up
Beyond Yoga is playing up its role in performance as it broadens its presence on the East Coast. The Levi Strauss & Co.-owned brand is setting up shop in New York City’s Flatiron neighborhood with...
View ArticleNearly all luxury resale transactions on TikTok Shop US now come from...
Livestreaming is proving to be big business for TikTok Shop’s burgeoning resale economy. Year-to-date, 94% of revenue on TikTok Shop from luxury resale in the U.S. is coming from lives, the platform...
View ArticleBrands Briefing: Customer-service phone lines are getting a second look...
Sproos, a DTC showerhead brand that caters to renters, has answered customer-service questions through email and a chat function for years. But this summer, the company tried something new: It set up...
View ArticleMeta Lab, known for AI glasses, is nearly doubling its retail store footprint
It’s shortly after opening time at Meta Lab on Fifth Avenue, and already, visitors are streaming in. Some are browsing the racks of AI smart glasses, comparing transition lenses and clear lenses,...
View ArticleAerie soars in back-to-school sales, while American Eagle works to ‘balance’...
As the back-to-school season dies down, Aerie is continuing its hot streak. Meanwhile, American Eagle is still dealing with sales slumps as it works to reposition its denim business. On Wednesday, AEO...
View ArticleBrands Briefing: Instagram DMs are proving to be a gold mine for product...
Before grabbing her morning coffee, Lindsay Jackson, the chief marketing officer at Made In cookware, opens up Instagram. She goes straight to the brand’s DMs, where, typically, 20-30 customers have...
View ArticleQuince’s first-ever sample sale sold out 6 hours early
A four-block line. A two-and-a-half hour wait time. And hundreds of towels, candles and cashmere sweaters. These were the key elements of Quince’s first-ever sample sale, held Aug. 14-15 in its...
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